7:00 AM – 8:30 AM
Breakfast

8:30 AM
Grand Salon
Building the Future of Tourism with Artificial Intelligence :
Concrete Applications and Opportunities (FR)
Speakers: Pierre Bellerose, Jean-Philippe Duchesneau

At the initiative of Pierre Bellerose, a collaboration with MT Lab to contribute to the analysis of challenges
and identify opportunities for the tourism industry in relation to artificial intelligence, leveraging the expertise developed in Montreal.

After Lunch….

1:30 PM
Simultaneous Workshops (3)

Suzor-Côté room
Ski school : Topic to be confirmed (FR)
Animator : Yannick Charette, ASSQ

Delfosse room
Part 1
The 2024-2025 season through the eyes of customers.
Presentation of the results of the customer profile study: understanding what impacts the Net Promoter Score (NPS),
the effect of inflation on customer behavior, factors motivating them to practice the sport, a focus on the experience of new skiers and snowboarders, etc. (FR)
Speakers: Julie Dussault, Ipsos

Part 2
To be confirmed 

Julien room
Learn from eastern ski area operators as they share recent developments and strategies. From managing challenging winters, labour force matters,
dynamic economic influences, and emerging (sometimes surprising) topics, be ready to engage with the panel and learn from each other as we
collaborate on our path to success.
Speaker: to be confirmed

3:00 PM
Coffee Break

3:30 PM
The Promising Change (FR)
How can we, individually and collectively, cultivate a mindset and culture to embrace change in a rapidly evolving world and workplace? How can we support ourselves and prepare for success

• The necessity, promise, and inevitability of change
• Why we fear change
• Consistency and play: two essential elements for embracing change

Speaker: Julian Giacomelli