Program

7:00 AM – 8:30 AM
Breakfast

Presented by

 

 

8:30 AM
Grand Salon
Building the Future of Tourism with Artificial Intelligence : Concrete Applications and Opportunities (FR)

Presented by

 

At the initiative of Pierre Bellerose, a collaboration with MT Lab to contribute to the analysis of challenges and identify opportunities for the tourism industry in relation to artificial intelligence, leveraging the expertise developed in Montreal.

Speakers:

 

Pierre Bellerose,  President, AI and Tourism Working Group

 

 

 

 

Jean-Philippe Duchesneau, Co-owner, Écorécréo Group

 

10:00 AM
Coffee Break at the Trade Show

Presented by

 

10:30 AM
Grand Salon
Understanding and mastering the customer journey in ski areas (EN)

 

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Demographic shifts, acceleration in technology, and shifting consumer behaviors continue to alter what snowsports participants expect from their resort experience.  Evolving your operations to keep pace with this changing market landscape represents both a challenge and a great opportunity.

Join COO of SNOW Operating, and Change Management expert Eric Lipton as he shares foundational principles and real world examples of how to design your guest experience, lead your team through change that sticks, and position your resort to capitalize on the ski industry’s evolution.

 

Speaker : Eric Lipton, Chief operating officer, SNOW Operating

 

 

12:00 PM
Lunch at the Trade Show

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After Lunch....

1:30 PM – Simultaneous Workshops (3)
Delfosse room
The 2024–2025 Season Through the Eyes of the Customer

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Presentation of the results of various surveys to draw a portrait of ski area clientele in Canada:

  • the conditions that motivate people to practice the sport,
  • how customer habits and segments are evolving,
  • the factors that impact the Net Promoter Score (NPS),
  • reasons that lead people to stop skiing,
  • factors that influence the experience of new skiers and snowboarders, etc. (FR)

Speaker: Julie Dussault, Ipsos

 

 

 

 

Julien room
“Eastern Ski Areas Power Panel – Sharing lessons learned and innovations developed” (EN)
Learn from eastern ski areas operators as they share recent developments and strategies. From managing challenging winters, labour force matters,
dynamic economic influences, and emerging (sometimes surprising) topics, be ready to engage with the panel and learn from each other as we collaborate on our path to success.

Moderator: Angela Gougeon – JPREP

Panelists:

– Martin Kejval – Cape Smokey
– Sarah Huter – Mount Saint Louis Moonstone
– Dan Skelton – Blue Mountain Resort
– Kate Collins-Cavers – Collins-Cavers Co. – OSRA Risk Committee
– Andy MacLean – Martock

3:00 PM – Coffee Break

 

3:30 PM
Grand Salon Room
The Promising Change (FR)
How can we, individually and collectively, cultivate a mindset and culture to embrace change in a rapidly evolving world and workplace? How can we support ourselves and prepare for success

  • The necessity, promise, and inevitability of change
  • Why we fear change
  • Consistency and play: two essential elements for embracing change

Speaker: Julian Giacomelli

In the Evening...

6:00 PM
Cocktail Reception

7:30 PM
Banquet Dinner & Excellence Awards Ceremony – Featuring LBA Band & DJ

Dinner Banquet presented by 

 

Photobooth presented by