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Terrebonne, December 1, 2015. –
The ski industry generates 800 million in economic spinoffs each winter in addition to 12,000 direct jobs, making it the number one winter tourist activity in Quebec, according to a study commissioned by the Association des ski resorts du Québec (QSSA).

The ASSQ commissioned Michel Archambault, Emeritus Professor of Tourism, School of Management Sciences, UQAM, to conduct a study on
Economic Benefits of the Alpine Ski Industry in Quebec
based on the skiers’ consumption data, the operating and investment expenses of the ski resorts, from 2013 to 2014. This study demonstrates beyond any doubt that the contribution of skiing is crucial for vitality of many of Quebec’s regions in winter.

Impressively, Mr. Archambault adds that the tourist contribution of alpine skiing to Québec’s tourism GDP is of the order of 6.4%. The survey also shows that the ski industry generates over 833 million in annual spending and some 137 million in tax revenue for both levels of government. As for the 12,000 direct jobs, ie full-time equivalent jobs maintained or created, they represent a payroll of 376 million.

A significant regional economic lever

For his part, the President and CEO of the ASSQ, Mr. Yves Juneau, insists that skiing remains an essential tourism product for the Quebec economy. “Without the ski resorts, tourist activity in the winter season would be considerably reduced. With close to 20% of customers coming from Ontario, the United States and outside the continent, the ski resort clientele can inject new money into the Quebec economy. represents a significant gain for the economic dynamism of several regions, “he says.

The report also states that every dollar-ski spent by American skiers generates an additional 7 in the Quebec economy, compared to 3.75 for Quebec skiers. These dollars directly support retail businesses such as restaurants, hotels, grocery stores, convenience stores and boutiques.

Benefits for municipalities

Remember that the first players to enjoy the benefits of this winter sport are the municipalities that host them. « To her only,
the ski industry has contributed to an annual growth in the order of 15% to 20% of the property wealth of many municipalities in Quebec over the last ten years », indicated M. Michel Archambault. « Examples such as Mont-Tremblant, Bromont, Stoneham, Val-Saint-Côme and Sutton attest to the economic contribution of ski resorts to these environments », He adds.

My country is winter

The President of the Board of Directors of the QSSA, Mr. Daniel Rochon, also Vice-President and General Manager of Mont-Sainte-Anne and Stoneham Tourist Resort stresses the importance of recognizing the contribution of skiing in the Regional Economic Development and Encourage Winter Culture in Quebec. « Our association is able to note that winter tourism is neglected as a tourist activity. We therefore hope that it will be better supported by government authorities in order to help maintain and develop jobs in the regions in addition to promoting the practice of healthy lifestyle habits in the population. », stressed he. « With 22% of the population of Quebec skiing or snowboarding and a total of 1,461,769 followers, it is clear to me that Quebec needs to embrace the joys of winter ».