Quebec Ski Areas Annual Conference

The human dimension at the heart of our actions

Join us!

May 31 to June 2, 2022

Delta Mont-Saint-Anne Hotel

1. Program

Here is the preliminary program. More conferences and workshops will be added soon. Stay tuned!

Monday, May 30, 2022

3 p.m. to 6 p.m. / Cocktail Open House at 
5780 Boulevard Sainte-Anne, Boischatel, Québec, G0A 1H0

Following the fire that ravaged the entire plant, come visit the new facilities at HKD. The team invites you for a cocktail break on your way to the Delta Hotel.

RSVP: confirm your presence with Michèle Tremblay at [email protected].



6:00 p.m. / Dinner on your own
Suggested restaurants: Bistro Nordik, Pub Saint-Bernard

Tuesday May 31, 2022

7 a.m. to 9 a.m. / Breakfast
Beauregard Hall

9 a.m. to 10:30 a.m. / Committee meetings

  • Safety Committee / Montmorency Room
  • Small Stations Committee / St. Anne’s Hall

10:30 a.m. / Coffee Break
7th Heaven Hall

11:00 a.m. / Opening Conference, presented by  
Hall 7e ciel
Moderator: Paul Arsenault

Martin Soucy, CEO, Alliance de l’industrie touristique du Québec
Patrice Malo, President and Chief Operating Officer, Station Mont Tremblant

After two years of pandemic, what is the spirit behind the revival of the tourism industry in Quebec, where is winter tourism positioned and how can skiing take advantage of the new craze for the outdoors? How to renew the clientele? How to win back visitors from outside Quebec? How to adapt the customer experience in a context of labour shortage?

12:30 p.m. / Lunch
Beauregard Hall

2 p.m. / Simultaneous workshops

Economic results for the 2021-2022 season
Room 7e ciel A
Michel Archambault, Professor Emeritus in Tourism

Year 2 of the pandemic, what does the preliminary assessment of the last ski season hold for us?


Competition and crisis: maintaining the HR attractiveness of your organizationRoom 7e ciel B
Didier Dubois

As we know, in the current context in which Quebec is living with the post-pandemic management of the COVID-19 as well as the labour shortage we are experiencing, finding and attracting candidates has become an arduous task for all organizations. By demystifying HR Marketing and maximizing the tools available, it is possible to stand out as an organization and reach the potential candidates you wish to attract.


Ski school workshop
Room 7e ciel C
Led by Yannick Charette, ASSQ

Discussion on good practices for the development of new skiers and snowboarders and issues related to the management of a ski school.


3:00 pm / Coffee Break
Hall 7e ciel

3:15 p.m. / Simultaneous workshops

Starting a Climate Change Adaptation Process
Room 7e ciel A
Stéphanie Bleau, Scientific Coordinator – Adaptation Science
Clara Champalle, Project Manager – Adaptation and Resilience to Climate Change
Chantal Quintin, Knowledge Transfer and Training Specialist

Are you concerned about climate change? Where and how do you start an adaptation process? How much is known about the ski industry, its level of vulnerability and its capacity to adapt? Presentation and discussion to start the transformation of the ski industry.

TikTok, flavor of the month or real opportunity for the mountains?
Room 7e ciel B
Frédéric Gonzalo

It’s the platform of the hour that we talk about a lot… but not necessarily for the right reasons! After all, it’s only a thing for young people, what’s the point of watching young girls dancing choreographies or comedians surfing on the latest trend, right? Well, TikTok has greatly evolved from those stereotypes that are so 2018! Today, there are more than a billion active users on the platform, with a meteoric growth that hasn’t let up since (or because of) the last pandemic. Even Facebook and Instagram are playing catch-up to the phenomenon!

Licenses and regulatory requirements for all work performed on ski lifts
Room 7e ciel C
Presented by Réal Lapointe, in collaboration with 


5 to 8 p.m. / Opening of the Trade Show
Room Suroît-Noroît

Come and discover more than 50 exhibitors from the ski industry! Manufacturers, suppliers, consultants, new technologies and much more!

A cocktail reception will be offered.

8 p.m. to 11 p.m. / Festive evening “Campfire”, presented by 

Meet in front of the Mont-Sainte-Anne chalet for an evening around a campfire, where a songwriter and surprises await you!

Wednesday, June 1, 2022

6:30 – 8:30 a.m. / Breakfast
Beauregard Room

8:00 a.m. to 2:00 p.m. / Trade Show
Room Suroît-Noroît

8:30 a.m. to 9:30 a.m. / Economic Outlook, presented by 
Room 7e ciel
Mia Homsy, President and CEO, Institut du Québec
Simon Savard, Senior Economist, Institut du Québec

Presentation of economic forecasts, major socio-economic trends and workforce issues.



9:30 to 10:30 a.m. / Bring out the best in yourself! presented by 
Room 7e ciel
Dave Morissette, professional speaker and sports analyst

Dave Morissette will share his atypical journey as a professional athlete and individual. Having had the opportunity to work with the best athletes in the world, he will share with you his notions of victory and success and how they can be applied to your daily life. “Our actions are a reflection of our choices. Being happy is a choice as is being successful! Listening and sharing with Dave is letting him guide you in the achievement of your goals and obtain the keys to go further in your life and pursue your dreams.


10 a.m. to 3 p.m. / Appointment with a Hydro-Québec representative FULL

To better understand your electricity consumption and learn more about the new tools available through your customer space, make an appointment with Hydro-Québec experts.

  • Benoît Lapointe, Manager – Business Customer Activities and Services
  • Nathalie Bergamin, Agent – Specialized business customer activities
  • Mamadou Diallo, Agent – Specialized business customer activities

Limited seating. Reservations are required by email at [email protected], before May 20, 2022.

10:30 am / Coffee Break
Room Suroît-Noroît

11:00 a.m. to 12:00 p.m. / How to remain attractive to job seekers
7th Heaven Hall
Animated by Stéphane Simard, commitment generator

Guest panelists:
– Andréanne Laroche Choquette, AVT Tremblant
– Kathy Deschamps, Bromont montagne d’expériences
– Samuel Grenier, Zoo de Granby

What does an employee look for in an employer?  What are the benefits of developing an employer brand? How can you innovate to attract, mobilize and retain your employees?

11:00 a.m. to 12:00 p.m. / Building tomorrow’s energy-rich Quebec
Room Montmorency
With Simon Roy, Manager – Market Development and Partnerships and Benoît Lapointe, Manager – Business Customer Services and Sales at

Presentation of Hydro-Québec’s new strategic plan for 2022-2026 and sharing of best practices related to project planning and electricity consumption.

12 p.m. to 2 p.m. / Lunch and Trade Show
Suroît-Noroît Hall

1 p.m. / Results of the IPSOS satisfaction survey
Montmorency Hall
Julie Dussault-Rémillard, Project Director, Ipsos

New reality, new studies! Come and discover the new dashboard displaying the post-visit results of the 33,000 skiers who participated in the survey!

Want to know if skiers are satisfied with their 2021-2022 ski season, the impact of COVID on their practice, has the skier profile changed, how to reach them effectively? It’s a date!


2 p.m. / Simultaneous workshops

Why and how should ski resorts leverage their marketing data?
Salle Sainte-Anne
Jean-François Renaud, Adviso

The death of third-party cookies has exposed our dependence on GAFA data. This dependency is materialized by a multiplication of costs to perform a marketing activity. The solution is for organizations to become autonomous with their marketing data. How do you get started? How much does it cost? What are the risks? What talent is required to do it? What is the cost of not doing it?

Risk Management Workshop
Jean-Larose Room
Marie-Annick Tourillon and Mathieu Aubin, ASSQ

Are you concerned about the cost of insurance and claims? Several tools and means can be put in place to limit the costs related to claims and consequently on insurance premiums. What should we put in place? How can we be in a defensible position in case of litigation? What documentation is needed? How can we better manage situations to reduce our losses? Can our website and signage be more powerful risk management tools than we think?

Taking care of our leaders
Montmorency Room
Julie Carignan, partner at Humance and organizational psychologist

Managing stress and anxiety and reaching new heights of performance by relying more on collective talents.


3 p.m. to 5 p.m. / Visit to the mountain, presented by 
Main chalet, Mont-Sainte-Anne

Come and discover the facilities of Mont-Sainte-Anne in a playful way.

6 p.m. / Cocktail
Beauregard Terrace

7 p.m. / Dinner banquet, presented by 
and presentation of the Awards of Excellence

7th Heaven Room

Environment and sustainable development, presented by
Risk management, presented by
Young manager, presented by
COVID-19 best team, presented by
Réal-Boulanger Prize

Festive evening with the Sugar Cake band!


Thursday June 2nd


7:30 a.m. / Breakfast
Beauregard Hall

9 a.m. to 4 p.m. / Mountain bike day (not included in the Ski Areas Annual Conference registration)
Chalet Mont-Sainte-Anne

During this day, topics such as the standardization of mountain biking practices, insurance, the responsibilities of operators and participants, the new code of conduct and various tools for site managers will be presented.

Cost: $75 including lunch and networking cocktail

See the detailed schedule and register here.

2. Trade Show


The Trade Show will be held from Tuesday, May 31, 5 pm to Wednesday, June 1, 2 pm.

Would you like to participate in the premier networking event for Quebec’s ski industry leaders? Don’t miss your chance to showcase your products and services in a relaxed setting at the Quebec Ski Areas Annual Conference.

Take advantage of the benefits of participating in the Trade Show:

  • Strategic visibility to showcase your expertise or your innovative methods that would allow ski areas to save on their operating costs, improve their performance or offer better skiing conditions to their customers.
  • A unique opportunity to exchange and fraternize with the decision makers of the ski industry.
  • Relaxing moments to quench your thirst and eat at the Trade Show.

View the Trade Show floor plan here. To reserve your booth, you must register for the congress and when you register, the available booths will be proposed to you.

Don’t delay! Places are limited, first come, first served!

Do you want to get more visibility? Consult Sponsorship Plan to make your brand shine beyond the event.


An event not to be missed!

This event brings together the Quebec ski industry’s biggest leaders! This is an opportunity to gather around a common theme: The human dimension at the heart of our actions.

This event is made possible by the participation of the Tourism Ministry.




3. Registration and Accommodation

Registration FULL

Your organisation must be a member in good standing* for the year 2022-2023 to register for this event.

Registration fees:

  • Ski areas: $400 for the first registration, for the 3-day package. $300 for additional registrations. Other packages are available, continue to registration for details.
  • Associate Members: Several packages are available, with or without a booth at the Trade Show. Continue to registration for details.

*Non-member ski areas: Please contact Pascale Lambert at [email protected].

Please note that the event will be attended only, in accordance with the sanitary measures in effect.

List of registered participants here.


Unfortunately, the room block reserved at the rate of $144 per night for the conference is full at the Delta Mont-Sainte-Anne. We invite you to send an email with the accommodation request including dates and number of occupants to [email protected] or call 1-800-463-1568.

Thanks to our sponsors

Double diamond